Hi there! Thanks for stopping by :D

I'm Freda - a current grad student pursuing Master of Information at University of Michigan in Ann Arbor.

I am currently studying Information Science at University of Michigan School of Information with a specialization in Data Analytics and Data Science. Prior to moving to Ann Arbor, I was working as a Product Manager in Singapore and Shanghai, optimising the interaction experience and resolution ability of Chatbot and Voice bot to improve customer engagement and satisfaction. Feel free to take a look at my resume.

Originally from Shanghai, I have studied Media, Culture and Communication at New York University with minors in Business Studies and Web Programming and Application. I also have studied MSc Human-Computer Interaction at University College London. I am always interested in digital technology and human behaviour change so I am proud to have coded my own portfolio website here with an effective self-reflection!

I have a great passion in building impactful and interactive AI Product with a user-centric and data-informed approach. At workplace, I value estalishing mutual communication and empathy in a collaborative atmohsphere. I consider myself a multidisciplinary team player and I can initiate smart product decisions in both strategy and execution levels.

Aside from working, I enjoy spinning and walking, making tea and taking photos for others. Do drop me a line if you wanna know more about me and let's grab some coffee and tea! (Bonus: I enjoy coffee but identify myself as a tea person!)